Truck, yeah! Win a year of beer simply by watching Beerfarm’s new Hazy Pale go from Margaret River to Sydney

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Truck, yeah! Win a year of beer simply by watching Beerfarm’s new Hazy Pale go from Margaret River to Sydney

Truck, yeah! Win a year of beer simply by watching Beerfarm’s new Hazy Pale go from Margaret River to Sydney

A WA brewer is offering beer lovers a year’s supply of its new Hazy Pale for doing next to nothing.

Independently owned South West brewers Beerfarm has put out a nationwide call to find Australia’s best “beersitters” — a job that requires dedicated craft beer lovers to watch a 48-hour YouTube stream of its latest release making its journey across the Nullarbor from Metricup to NSW for a chance to win 23 cubes each containing 16 cans of beer.

Beerfarm’s innovation and new product development manager Charlotte Freeston said this is the first time in the nine-year-old brewery’s history that any Beerfarm product will be available in the eastern states.

“As it embarks on its epic trek (across) the country, we’re calling on the nation to keep an eye on it,” she said of the tongue-in-cheek quest to find the “ultimate beersitter” for the 4.6 per cent ABV pale ale made with a trio of hops from the US and New Zealand.

Beer lovers will need to submit codewords, which will pop up at random, during the stream.

The person who submits the most codewords will be crowned the winner and receive 386 cans of Beerfarm’s Hazy Pale.

Camera IconBeerfarm innovation and new product development manager Charlotte Freeston with brewer Josh Thomas. Credit: Supplied

The competition is inspired by “rawdogging”, a viral online phenomenon whereby people sit on flights for hours without food, water nor entertainment beyond the flight map.

The 48-hour YouTube stream on @beerfarm3764 begins on October 23.

“Beersitters” will be encouraged to interact with fellow beer enthusiasts in real-time as they track Hazy Pale’s progress to NSW, where the beer is due to go on tap for the first time at the Beach Road Hotel in Bondi on November 1.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==Camera IconBeerfarm’s new Hazy Pale, which will be the brewery’s first product to head east. Credit: Supplied

Hazy Pale has lower alcohol content than Beerfarm’s hugely popular Royal Haze, a hazy India pale ale with 5.8 per cent ABV.

Beerfarm began in 2015 on a dairy farm in Metricup, which is now home to one of the most popular hospitality venues in the Margaret River region.

The award-winning brewer plans to open a second brewery and venue in Halloran on the NSW Central Coast.

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