OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebranding

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OpenAI could undergo massive changes next year, which include getting a brand new logo. According to Fortune, though, staff members were less than enthused when they got a sneak peek of its supposed new logo at a recent company-wide meeting. The company's hexagonal flower symbol, which has become pretty recognizable thanks to ChatGPT's popularity, is gone. Instead, it's replaced by a large black "O" or a simple ring or circle that staffers reportedly found to be devoid of creativity — ominous, even. 

Based on how the publication's sources described it, the new logo sounds like the complete opposite of OpenAI's current one, which was designed to represent "precision, potential and optimism." The company apparently started its redesign efforts a year ago after hiring new people for its internal creative and design team. Fortune says one of the reasons OpenAI is going for a brand new look is because it doesn't own the typefaces used for its logo and its website. The company is, perhaps, looking to solidify its identity as it becomes more of a household name. 

Fortune also previously reported that OpenAI is changing its convoluted non-profit corporate structure next year. The company started as a non-profit, and a non-profit entity still controls its for-profit arm. Sam Altman, OpenAI's CEO, reportedly told employees that the company is moving away from its non-profit structure and is becoming a more traditional for-profit company. If OpenAI's leaders listen to employee feedback, though, then the new OpenAI will debut with another logo and not one that even its own people find sinister.

This article originally appeared on Engadget at https://www.engadget.com/ai/openai-staffers-reportedly-taken-aback-by-ominous-logo-rebranding-160017936.html?src=rss

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